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Research papers

How potent is my potion?

Creating change in today's marketplace is a challenge in any category, with rising clutter levels and tuned-out consumers. Marketers across categories have been grappling, for quite some time now, with autopilot brand choices, habit-driven consumers...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Anjali Puri, Sumeet Saluja
Companies: Nielsen, GSK
February 6, 2008
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Citation

Puri and Saluja (2008a, February 06). How potent is my potion?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-potent-is-my-potion-